60 days
from kick-off to app launch
30+ years
of expertise automated
2 nominations
for 2x local awards
Challenge
Launch a first‑of‑its‑kind MVP app to digitise and automate ‘people change management’, making it affordable and efficient for SMEs to derisk decision‑making. Deliver scalable, automation‑rich solution, built with a clear path to full AI integration—all while capturing founder John Heseltine’s expertise for efficiency without relying on hands‑on involvement.
Process
Kick‑off ‘system design’ workshop
In‑person workshop to map John’s vision and define the true MVP — stripping out non‑essentials to focus on core functionality. Designed architecture with scalability and AI‑readiness from day one.
Build phase pt 1: proof of concept
Digitised John’s manual consultancy process — starting with the questionnaire. Weekly check‑ins ensured alignment. Built interactive front‑end for real‑user testing with results piped into spreadsheet for manual report generation.
Build phase pt 2: full development & delivery
Automated core reporting logic: risk scoring, readiness checks and tailored recommendations. Prioritised data privacy and control. Within 60 days, app was built, tested and live.
Outcome
Live in just 60 days, the MVP brought founder John Heseltine’s 5‑year vision to life—transforming his manual, one‑to‑one consulting model into a scalable digital platform with foundations already in place for AI‑led automation and enterprise rollout.
‘People change management’: essential but inefficient
‘People change management’ helps businesses derisk decision making by anticipating and mitigating negative impact on their people.
It’s damn important work.
But the industry has two major shortfalls:
- It’s expensive: typically reserved for enterprise
- It’s outdated: still manual, paper‑based and founder‑dependent
After 30 years delivering high‑touch ‘people change’ support, Journey founder John Heseltine saw the opportunity to disrupt, democratise and automate—on a potentially limitless scale.
One app to drive successful project delivery for all
Journey is a web app that makes expert‑level ‘people change management’ simple, fast and scalable for SMEs.
How it works:
- Users complete project intake questionnaire in‑app
- Custom, logic‑driven ‘Risks, Recommendations and Deliverables’ auto-generated
- Report finalised by Journey experts—ready to present to stakeholders
It’s decades of proven consulting logic, automated into a digital platform — putting powerful decision support into the hands of businesses that previously couldn’t afford it.
Journey 2.0 coming soon. AI‑powered, enterprise‑ready.
Journey’s next iteration is already underway — and we’re excited to be shaping it. Plans include:
- AI logic training and predictive inputs via OpenAI
- Enterprise infrastructure: user management, analytics, advanced reporting
- Security and compliance upgrades at the core
Ready to Bring Your Idea to Life?
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