Integrated website for DMX Productions.
Connecting hire inventory, optimising performance, and capturing the energy of a live events brand — all in one seamless WordPress build.
Developed for DMX Productions
How to deliver 300+ pages
DMX Productions needed a seamless way to integrate their hire inventory into their online store while enhancing the overall user experience on their WordPress site. With a large inventory managed in Rentman, we were tasked with delivering a smooth, integrated solution.
Balancing high-quality imagery with optimal load times and reorganising existing content were key priorities. We also built a dynamic hero video from their gig footage and crafted homepage copy that captured their ethos—based on insights gained from a comprehensive discovery process.
Project discovery
I've worked with SJ as a freelance technician at several of his events. So when he approached us to rebuild the DMX Productions website, we already had a strong understanding of his business and the level of quality he expects. The project required more than just a website refresh; it needed to integrate with their hire management system, enhance the user experience, and capture the essence of DMX Productions' brand — both visually and in the copy.
Challenges
The primary challenges included automating the integration between Rentman and WooCommerce, ensuring fast load times despite the heavy use of high-quality imagery, and restructuring the site's content to make it more intuitive. In addition, we needed to create a dynamic hero video using clips from their gigs and write homepage copy that reflected the ethos of DMX Productions, all while maintaining the balance between creativity and functionality.
Our approach
Discovery Session
- •Conducted an in-depth discovery session to gather insights and understand DMX Productions' needs and goals.
- •Utilized a comprehensive questionnaire to explore the brand's ethos, services, and desired user experience.
- •Analyzed the existing website and inventory management process to identify areas for improvement.
Integration
- •Implemented a custom integration between Rentman and WooCommerce to ensure real-time synchronization of inventory.
- •Developed a seamless workflow for automatic updates of hire inventory on the online store, enhancing the user experience.
Image Optimization
- •Developed a strategic approach to balance image quality with load speeds.
- •Implemented techniques such as compression, responsive image sizes, and lazy loading to ensure fast loading without sacrificing visual quality.
Video Creation & Copywriting
- •Produced a dynamic hero video using clips from DMX Productions' gigs to add an engaging, immersive element to the homepage.
- •Ensured the video showcased the brand's energy and effectively captured the audience's attention.
- •Crafted homepage copy that authentically reflected DMX Productions' ethos based on insights from the discovery session.
The results
Two years later, the stock management integration has enabled DMX Productions to roll out new hire stock as they've expanded. The gallery has stood the test of time, showcasing professional photography captured at recent events.
